POP-IN-SHOP DEPARTMENT STORE / opening August 2025 / THE MOST ICONIC RETAIL SPACE OF Laren (nh) - 'T GOOI, THE NETHERLANDS / a real life
advertising concept FOR CLASSY & SASSY BRANDS
THE PLACE TO BE FOR A CLASSY
& SASSY LIFESTYLE
Magasine is a MULTI DIMENSIONAL MAGAZINE where brands and consumers come together in a ‘magaziny’ way. With MAGASINE we give a sneak peek in our minds & moleskines, share our vision & ideas and publish stories about the sassy and the classy lifestyle. Online on our PLATFORM, in NEWSLETTERS, on SOCIALS, in PRINT and INSTORE. Telling stories from another point of view and in various ways. HIGH-END & EMBRACING, vibrant & uplifting, EXCITING & SURPRISING.
Aspiring & inspiring the like-minded. Giving what one unconsciously longs for. Adding bliss to everyday life and bringing smiles to faces.
POP-IN-SHOP DEPARTMENT STORE
At the heart of MAGASINE is our upcoming pop-in-shop department store, located in LAREN - the central hub of THE NETHERLANDS. Here, entrepreneurial LOCALS and career-makers live the good life, while SHOPPERS from across the country discover their walhalla.
At Magasine CAREFULLY CURATED BRANDS will be exposed in the kiosk, deli, luncheon, home- and kitchenware, leisurewear, night care, art and kids department. The opportunity for brands TO GAIN PHYSICAL VISIBILITY in LAREN and for customers to find what they unconsciously long for.
THE NEW RETAIL EXPERIENCE
Magasine provides a REAL-LIFE ADVERTISING OPPORTUNITY by renting out spaces for both NEWCOMING and ESTABLISHED brands, whether big or small. Brands bring the products; Magasine brings the STORY the STAFF, the EQUIPMENT, and the MARKETING. The profits from sales go to the brand.
With BRANDED CORNERS, BRAND PLACEMENTS, LAUNCHES, EVENTS and THEMED SPECIAL EDITIONS, Magasine is the place for your classy & sassy brand. Whether you’re here to stay or just popping in to make your mark.
Do you want your brand to BE PART OF MAGASINE? Reach out and tell us all about your classy or sassy brand.
THE DEPARTMENTS
KIOSK
newspapers / postcards / books / flowers / candy
DELI
coffee & tea / honey & jams / sweets & savory /salt & seasonings / oils & vinegar
LUNCHEON
live cooking / eating at the bar / lobster rolls / bagels / sandwiches / steak tartare / pasta
HOMEWARE
knives & pans / serveware / chinaware / glasses / hotel silver / candels / throws / furniture
WORKWARE
home office / desks & chairs / stationery / notebooks / bags / sleeves / pens / staplers
LEISURE WEAR
shirts / trousers / sneakers / scarfs / jeans / sportswear
NIGHT CARE
beds & bedding / skin care / beds / bedding / towels / toothbrushes / laundry care /
pyjama’s / underwear
KIDS
toys / teddy bears / playground equipment / strollers
ART
photography / paintings / collage / sculptures
ARTICLES
