THE MOST ICONIC RETAIL SPACE IN THE MOST CHARMING SHOPPING VILLAGE
- frederikeevenblij
- Mar 8
- 1 min read
Updated: Mar 9

Laren is known for the most beautiful village in ’t Gooi, where career-makers and entrepreneurs live the good life. Renowned stores like Pauw, Max Mara, Mr Marvis, Suitsupply, Marc Cain and Profuomo, allong with the lively spots such as Brasserie & Bar Mauve and the Singer Museum cater to needs and whishes of the locals in their, while attracting shoppers from across the country to this vibrant place.
MAGASINE X 'DE SMEDERIJ'
At the heart of this shopping walhalla lies the most iconic retail building, encompassing
770 m² in a prime location. Formerly known as ‘De Smederij,’ this space housed multiple brands and eateries. For locals it resembles the good times of amazement & inspiration.
Local authorities, residents, shoppers, and neighboring stores in Laren eagerly await the reopening of its doors, as Magasine unveils an exciting new retail experience.

THE INTERIOR
At Magasine, everything reflects our signature classy & sassy style—including our interior. The space is divided into bright, spacious departments, where authentic elements like wooden beams and muntin windows flood the store with natural light.
To add warmth and character, we blend antique wooden display cabinets and elegant counters with sleek white shelving, creating the perfect contrast. This balance ensures every product truly pops—inviting customers into a space that feels both timeless and fresh.